Ecoefficiency (measures

to minimize environmental

impact through the reduction

Line or elimination of waste from

(5) production processes) has

become a goal for companies

worldwide,withmanyrealizing

significant cost savings from

such innovations. Peter Senge

(10) and Goran Carstedt see this

development as laudable but

suggest that simply adopting

ecoefficiency innovations could

actually worsen environmental

(15) stresses in the future. Such

innovationsreduceproduction

waste but do not alter the num-

ber of products manufactured

nor the waste generated from

(20) their use and discard; indeed,

most companies invest in eco-

efficiency improvements in

order to increase profits and

growth. Moreover, there is

(25) no guarantee that increased

economic growth from eco-

efficiency will come in similarly

ecoefficient ways, since in

today’s global markets,

(30) greater profits may be turned

into investment capital that

could easily be reinvested

inold-styleeco-inefficient

industries. Evenavastly

(35) moreecoefficientindustrial

system could, were it to grow

much larger, generatemore

total waste and destroy more

habitat and species than would

(40) a smaller, less ecoefficient

economy. Senge and Carstedt

argue that to preserve the

global environment and sustain

economic growth, businesses

(45) must develop a new systemic

approach that reduces total

mulated waste. Focusing

exclusivelyonecoefficiency,

(50) which offers a compelling

business case according

to established thinking, may

distract companies from

pursuing radically different

(55) products and business

models.

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Q10:

According to the passage, an exclusive pursuit of ecoefficiency may cause companies to

A. neglect the development of alternative business models and products

B. keep the number of products that they manufacture unchanged

C. invest capital from increasedprofits primarily in inefficient and outmoded

industries that may prove unprofitable

D. overemphasize the production process as the key to increasing profits and growth

E. focus more on reducing costs than on reducing the environmental impact of

production processes

Answer:

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答案选A.我觉得定位在这里

Focusing

exclusivelyonecoefficiency,

(50) which offers a compelling

business case according

to established thinking, may

distract companies from

pursuing radically different

(55) products and business

models.

这个意思好像是和A相反的。请指点。