标题: 求问GWD-23-Q10 [打印本页]
作者: belindaxiaos 时间: 2007-12-10 06:42 标题: 求问GWD-23-Q10
When trying to identify new technologies that promise to transform the marketplace, market researchers survey the managers of those companies that are developing new technologies. Such managers have an enormous stake in succeeding, so they invariably overstate the potential of their new technologies. Surprisingly, however, market researchers typically do not survey a new technology’s potential buyers, even though it is the buyers-not the producers-who will ultimately determine a technology’s commercial success.
Which of the following, if true, best accounts for the typical survey practices among market researchers?
- If a new technology succeeds, the commercial benefits accrue largely to the producers, not to the buyers, of that technology.
- People who promote the virtues of a new technology typically fail to consider that the old technology that is currently in use continues to be improved, often substantially.
- Investors are unlikely to invest substantial amounts of capital in a company whose own managers are skeptical about the commercial prospects of a new technology they are developing.
- The potential buyers for not-yet-available technologies can seldom be reliably identified.
- The developers of a new technology are generally no better positioned than its potential buyers to gauge how rapidly the new technology can be efficiently mass-produced.
谢谢
作者: shelleyzhdai 时间: 2007-12-10 20:27
D
问为什么市场调查只调查开发的人, 不调查用户。
D说新技术的用户群很难被找出来。
作者: belindaxiaos 时间: 2007-12-11 06:46
做到最后脑子都不转了 题没读明白 现在清醒多啦 谢谢
作者: financelover 时间: 2007-12-11 20:19
看了半天才看懂。。。
accounts for是说明,解释的意思。。。
作者: oldmonkeyxu 时间: 2007-12-12 06:26
看了半天,只有D是四个里面最好的答案。但是,话说回来,连可能的购买者是谁都不知道,这个新技术开发来干嘛的呢?
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