When trying to identify new technologies that promise to transform the marketplace, market researchers survey the managers of those companies that are developing new technologies. Such managers have an enormous stake in succeeding, so they invariably overstate the potential of their new technologies. Surprisingly, however, market researchers typically do not survey a new technology’s potential buyers, even though it is the buyers-not the producers-who will ultimately determine a technology’s commercial success.
Which of the following, if true, best accounts for the typical survey practices among market researchers?
答案为D
请问不选A的理由?
好像没什么特别的理由,就是irrelevant。
manager overstate,但是还是选manager做survey而不找buyer。问为什么。因为D:不
知道buyer是谁。
thank you for reply.
但是我觉得A体现了producer是真正的受益者,所以他们是真正care该技术的群体,故采访他们能得到最多市场资料。
这样是否也能解释“选择producer而非buyer作调查主体”?
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