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标题: 大全 5-18 [打印本页]

作者: yuguanglais    时间: 2007-7-24 07:07     标题: 大全 5-18

The value of a product is determined by the ratio of its quality to its price. The higher the value of a product, the better will be its competitive position. Therefore, either increasing the quality or lowering the price of a given product will increase the likelihood that consumer will select that product rather than a competing one.

Which of the following, if true, would most strengthen the conclusion drawn above?

(A) It is possible to increase both the quality and the price of a product without changing its competitive position.

(B) For certain segments of the population of consumers, higher-priced brands of some product lines are preferred to the lower-priced brands.

(C) Competing products often try to appeal to different segments of the population of consumers.

(D) The competitive position of a product can be affected by such factors as advertising and brand loyalty.E

(E) Consumers’ perceptions of the quality of a product are based on the actual quality of the product.

答案是E,不明白为什么E加强了结论,请NN指教


作者: wall_streets    时间: 2007-7-24 18:29

E的意思是 消费者所认为的质量就是产品的实际质量。如果消费者把其他质量加入考虑,比如 售后服务质量,广告质量加入考虑的话那么increase(product) quality就不能达到目的了.
作者: yuguanglais    时间: 2007-7-26 18:17

thanks  a   lot  !!!!!!!!!!




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