Mayer

65. “The rise of multinational corporations is leading to global homogeneity*. Because people everywhere are beginning to want the same products and services, regional differences are rapidly disappearing.”
* homogeneity: sameness, similarity
Discuss the extent to which you agree or disagree with the opinion expressed above. Support your point of view with reasons and/or examples from your own experience, observations, or reading.
“跨国公司的兴起导致全球一体化。因为所有地方的人们都开始需要同样的服务和产品，地区差异正迅速消失。”
1.        The so-called cultural innovation does exists. Let's take KFC as an example. Its standard design, decoration and food supplied in every chain all around the world influence people consume its product and service.
2.        However, to say the multinational corporations do no good to promote and improve the unique culture of the nations where their branches are located is very imprudent.
3.        Ideally, the multinational corporations should incorporate the culture of the target country's cultrue with the corporate culture and the culture it belongs to.

反对。
1，        首先，前提是错误的。因为各地差异不同，所以全球化的大公司，想在所有地方都提供一样的产品服务是不现实的。empirical evidence: 很多成功的大企业，往往是那些充分认识到不同，从而采用不同的策略的。不能保持完全一致的策略，let alone 更不用说完全一样的产品和服务。比如：KFC等fast food，在中国都针对口味偏好开发了很多新产品。
2，        Moreover, 地区差异不会消失，有更深层次的原因on much deeper level。第一，文化的差异，信仰的不同，很难靠产品和服务改变。比如，即使使用最先进的日本Panasonic产的电视，美国人用来传播transmit democratic principles, while中国人可能用来publicize the thoughts of Mao, or Confucius… 第二，习俗的差异，custom。比如，尽管很多年轻人在中国开始celebrate the Valentine’s Day, 但是在所有中国人心中，最重要的节日仍然是Spring Festival。这是什么样的产品都不能改变的。

Optional words:
Homogeneity/ homogeneous/ homogenize/
Difference/ divergence/ deviation/ variance/ disagreement/ conflict
Thesis sentence:
View1: the development of multinational corporations does enhance global unity by bringing the same methods of business administration as well as products and services throughout the world.
Evidence: western fast food bring by global chain express such us McDonald’sand KFC have change our diet habits a lot
View2: however, the effect of multinational corporations is far from eliminating regional deference. The corporations itself is blend in the regional features.
Evidence: Lay’s, one of the most successful multinational food manufacturers, add some flavor of traditional Asian dishes to its potato chips in order to attract foreign customers.

Mayer

Issue 66
1.        Manufactures are resposible for providing the consumers with safe and reliable products and they are also responsible for supplying clear and detailed instrctions. That is the basic requirement for a qualified manufacture.
2.        To satisfy the need of the consumers for convenient and user-friendly product will benefit the manufacture at the same time. Because during the process in pursue of the consumers' satisfaction the manufactures have to make innovations and a lot of P&D, which will enhance the manufactures and make them competetive in the rival with others.
3.        However, if the manufacture has already done well to provide excellent and safe product plus clear and detailed instructions and it is the consumers' misconduct that should be blamed for the incidence, then the manufacture is not responsible for the injury.

View1: safe is one of the most important features of products
View2: the extremely strict standard of safe liability is costly and unfair to the manufacturers.
Evidence: this standard force manufactures to do excessive safety testing, and defending liability law suits, Consumers are then damaged by ultimately bearing these costs in the form of higher prices.
nothing can be absolutely safe if used inappropriately. while manufacturers have given clear guide on how to keep and use their product, it is still impossible for manufactures to ensure their products being under proper use. More over, a large number of victims are not direct customers but second-hand users, who can not receive all instructions and guidance.

Mayer

68. “Since the physical work environment affects employee productivity and morale, the employees themselves should have the right to decide how their workplace is designed.”
“由于物理工作环境影响雇员的生产力和士气，雇员自身应该有权决定如何设计他们的工作场所。”
1.        brings creativity and coziness
2.        makes colleagues more closely and companionate
3.        Admittedly, some companies such as consulting/consultant? company must avoid too much decoration.
However, no matter the employee or the employer, as for the environment is considered, compromise should be made from time to time.

View1:work character have great influence on the design of workplace.
Evidence: consulting company must avoid too much decoration in order to appear professionally and dependably. To some creative work such as AD agency and fashion design, the decorating of workplace is important not only for simulating inspirations but also for showing creative abilities.
View2: also, the designment of workplace should be compromise to company culture.
Evidence: Consider the influence it has done to co-workers and the harmony in work place.