1月GMAT作文新题——AA

myice

 

1. 题库2. The following appeared in a memorandum from the business department of the Apogee Company:

“When the Apogee Company had all its operations in one location, it was more profitable than it is today. Therefore, the Apogee Company should close down its field offices and conduct all its operations from a single location. Such centralization would improve profitability by cutting costs and helping the company maintain better supervision of all employees.”

Discuss how well reasoned . . . etc.

2. 题库9. The following appeared in the opinion column of a financial magazine:

“On average, middle-aged consumers devote 39 percent of their retail expenditure to department store products and services, while for younger consumers the average is only 25 percent. Since the number of middle-aged people will increase dramatically within the next decade, department stores can expect retail sales to increase significantly during that period. Furthermore, to take advantage of the trend, these stores should begin to replace some of those products intended to attract the younger consumer with products intended to attract the middle-aged consumer.”

Discuss how well reasoned . . . etc.

（4次）

3.题库10. The following appeared in the editorial section of a local newspaper:

“This past winter, 200 students from Waymarsh State College traveled to the state capitol building to protest against proposed cuts in funding for various state college programs. The other 12,000 Waymarsh students evidently weren’t so concerned about their education: they either stayed on campus or left for winter break. Since the group who did not protest is far more numerous, it is more representative of the state’s college students than are the protesters. Therefore the state legislature need not heed the appeals of the protesting students.”

Discuss how well reasoned . . . etc.

（3次）

4. 题库11. The following appeared in the editorial section of a local newspaper:

“In the first four years that Montoya has served as mayor of the city of San Perdito, the population has decreased and the unemployment rate has increased. Two businesses have closed for each new business that has opened. Under Varro, who served as mayor for four years before Montoya, the unemployment rate decreased and the population increased. Clearly, the residents of San Perdito would be best served if they voted Montoya out of office and reelected Varro.”

Discuss how well reasoned . . . etc.

（5次）

5. 题库14. The following appeared as part of a newspaper editorial:

“Two years ago Nova High School began to use interactive computer instruction in three academic subjects. The school dropout rate declined immediately, and last year’s graduates have reported some impressive achievements in college. In future budgets the school board should use a greater portion of the available funds to buy more computers, and all schools in the district should adopt interactive computer instruction throughout the curriculum.”

Discuss how well reasoned . . . etc.

（6次）

myice

 

6. 题库110. The following appeared as part of a business plan created by the management of the Take Heart Fitness Center:

“After opening the new swimming pool early last summer, Take Heart saw a 12 percent increase in the use of the center by its members. Therefore, in order to increase membership in Take Heart, we should continue to add new recreational facilities in subsequent years: for example, a multipurpose game room, a tennis court, and a miniature golf course. Being the only center in the area offering this range of activities would give us a competitive advantage in the health and recreation market.”

Discuss how well reasoned . . . etc.

（2次）

7. 题库41. The following appeared in an Avia Airlines departmental memorandum:

“On average, 9 out of every 1,000 passengers who traveled on Avia Airlines last year filed a complaint about our baggage-handling procedures. This means that although some 1 percent of our passengers were unhappy with those procedures, the overwhelming majority were quite satisfied with them; thus it would appear that a review of the procedures is not important to our goal of maintaining or increasing the number of Avia’s passengers.”

Discuss how well reasoned . . . etc.

（5次）

8. 题库40. The following appeared in the editorial section of a campus newspaper:

“Because occupancy rates for campus housing fell during the last academic year, so did housing revenues. To solve the problem, campus housing officials should reduce the number of available housing units, thereby increasing the occupancy rates. Also, to keep students from choosing to live off-campus, housing officials should lower the rents, thereby increasing demand.”

Discuss how well reasoned . . . etc.

（1次）

9. 题库97. The following appeared in a presentation by the chief production manager of a machine parts manufacturing company at a management meeting:

“Our factory in Cookville is our most advanced and efficient. It is capable of producing ten drill bits for each dollar of production costs, whereas none of our other factories can produce more than seven drill bits per dollar of production costs. Therefore, we can reduce our overall drill bit production costs by devoting the Cookville factory entirely to drill bit production. Since reducing the production costs of individual machine parts is the only way to achieve our larger goal of reducing our overall production costs, dedicating the Cookville factory entirely to drill bit production and shifting all other machine part production to our other factories will help us to attain that larger goal.”

Discuss how well reasoned . . .etc.

（1次）

10. 题库128. The following appeared in a memorandum from the owner of Carlo’s Clothing to the staff:

“Since Disc Depot, the music store on the next block, began a new radio advertising campaign last year, its business has grown dramatically, as evidenced by the large increase in foot traffic into the store. While the Disc Depot’s owners have apparently become wealthy enough to retire, profits at Carlo’s Clothing have remained stagnant for the past three years. In order to boost our sales and profits, we should therefore switch from newspaper advertising to frequent radio advertisements like those for Disc Depot.”

Discuss how well reasoned . . . etc.

（1次）

myice

 

21. V1 JUNE, LUXURY LINE 和 一个便宜的一起摆在商场中比 FBE只摆便宜的来的收入多, 所以要摆多的LUXURY LINE. 是因为可以吸引更多的POTENTIAL CUSTOMER.

V2一个汽车企业，8月将奢华的，昂贵的模型放在橱窗里，并主打LUXURY的产品广告，当月的销售额就达到了全年最高；当2月，以Inexpensive的产品作为主打时，销售额就下降了，所以公司认为，应该主要宣传昂贵的产品，这样会吸引那些一进门就会购买的顾客，并且从而提高公司的收入。

（2次）

22. Fishbone Brewery is a regional small-scaled Brewery that produces a rare and exotic beer. They have hired a consultant who recommended Fishbone to start a national campaign immediately which will lead to high demand for Fishbone beer. Since Fishbone has not yet have the ability to meet excessive demand, those delays in excessive demand will increase the reputation of Fishbone, and thus, pump up the sales. The consultant predicts that within 3 years, Fishbone will become a national leader in beer industry.
(I personally find this statement severely flawed in many many ways. Highly recommend AA七宗罪...I argued 4 points during my GMAT exam.)

（1次）

23. 说P航空公司利润下滑。燃油费用涨了，在这个同时P公司又扩大operations，新增了些新飞机。然而这个利润下滑不是因为燃油涨价，因为其他公司燃油支出也增多了，但是利润也在增高。所以P公司利润下滑是因为这些增加的飞机。结论：要想提高利润，应该把这些新添的飞机去掉。

（1次）

24. 题库16. The following appeared as part of an article in the education section of a Waymarsh city newspaper:

“Throughout the last two decades, those who earned graduate degrees found it very difficult to get jobs teaching their academic specialties at the college level. Those with graduate degrees from Waymarsh University had an especially hard time finding such jobs. But better times are coming in the next decade for all academic job seekers, including those from Waymarsh. Demographic trends indicate that an increasing number of people will be reaching college age over the next 10 years; consequently, we can expect that the job market will improve dramatically for people seeking college-level teaching positions in their fields.”

Discuss how well reasoned . . . etc.

（1次）

25. 题库112. The following appeared as part of a memorandum from the loan department of the Frostbite National Bank:

“We should not approve the business loan application of the local group that wants to open a franchise outlet for the Kool Kone chain of ice cream parlors. Frostbite is known for its cold winters, and cold weather can mean slow ice cream sales. For example, even though Frostbite is a town of 10,000 people, it has only one ice cream spot—the Frigid Cow. Despite the lack of competition, the Frigid Cow’s net revenues fell by 10 percent last winter.”

Discuss how well reasoned . . . etc.

（2次）

myice

 

26. 题库36. The following appeared as part of a plan proposed by an executive of the Easy Credit Company to the president:

“The Easy Credit Company would gain an advantage over competing credit card services if we were to donate a portion of the proceeds from the use of our cards to a well-known environmental organization in exchange for the use of its symbol or logo on our card. Since a recent poll shows that a large percentage of the public is concerned about environmental issues, this policy would attract new customers, increase use among existing customers, and enable us to charge interest rates that are higher than the lowest ones available.”

Discuss how well reasoned . . . etc.

（2次）

27. 题库131. The following appeared in a memorandum from the president of Aurora, a company that sells organic milk (milk produced without the use of chemical additives):

“Sales of organic food products in this country have tripled over the past five years. If Aurora is to profit from this continuing trend, we must diversify and start selling products such as organic orange juice and organic eggs in addition to our regular product line. With the recent increase of articles in health magazines questioning the safety of milk and other food products, customers are even more likely to buy our line of organic products. And to help ensure our successful expansion, we should hire the founder of a chain of health-food stores to serve as our vice president of marketing.”

Discuss how well reasoned . . . etc.

（1次）

28. 关于一个城市买房子的问题。说市民最好将钱投在房产上，因为过去5年的房屋均价几乎doubled，而股市均价跌的厉害，所以买房子好。还说买了房子还能享受the use of the home，所以市民都应该买房子。

（1次）

（上月机经）Now is the perfect time to buy a house in our city. Over the past five years, average home prices in our region have nearly doubled. But average stock prices in the national stock market have actually declined over the same period. So homeowners have seen an increase in value for their housing investment during the last five years that far exceeds what they could have made by investing in the stock market. Our city’s resident can surely achieve a similar profit over the next five years. Furthermore, if residents invest in a home, they can enjoy the use of the home while its value increases, whereas money invested in stocks would not contribute to their quality of life in the same way that owning a home would. Therefore, all the residents of our city should invest their money in a home.

29. B公司看到现在可再生能源renewable energy的业务很火，几个别的公司（攻击点1）都在最近几年（攻击点2）挣了大钱，所以B公司决定把研发的力量集中到这个方面。结论是B公司的将来的盈利，以及股价的上涨都可以保证（攻击点3）。

（1次）

30. 题库46. The following is part of a business plan created by the management of the Megamart grocery store:

“Our total sales have increased this year by 20 percent since we added a pharmacy section to our grocery store. Clearly, the customer’s main concern is the convenience afforded by one-stop shopping. The surest way to increase our profits over the next couple of years, therefore, is to add a clothing department along with an automotive supplies and repair shop. We should also plan to continue adding new departments and services, such as a restaurant and a garden shop, in subsequent years. Being the only store in the area that offers such a range of services will give us a competitive advantage over other local stores.”

Discuss how well reasoned . . . etc.

（1次）

31. 關於Foster Health想在自己的gym內開organic grocery section，因為據她們分析有市場機會，要分析她們的argument。

（1次）

32. 题库53. The following appeared in a magazine article on trends and lifestyles:

“In general, people are not as concerned as they were a decade ago about regulating their intake of red meat and fatty cheeses. Walk into the Heart’s Delight, a store that started selling organic fruits and vegetables and whole-grain flours in the 1960’s, and you will also find a wide selection of cheeses made with high butterfat content. Next door, the owners of the Good Earth Café, an old vegetarian restaurant, are still making a modest living, but the owners of the new House of Beef across the street are millionaires.”

Discuss how well reasoned . . . etc.

（1次）

33.题库114. The following appeared in a memo to the Saluda town council from the town’s business manager:

“Research indicates that those who exercise regularly are hospitalized less than half as often as those who don’t exercise. By providing a well-equipped gym for Saluda’s municipal employees, we should be able to reduce the cost of our group health insurance coverage by approximately 50 percent and thereby achieve a balanced town budget.”

Discuss how well reasoned . . . etc.

（1次）

myice

 

11. 题库77. The following appeared in a letter from a part-owner of a small retail clothing chain to her business partner:

“Commercial real estate prices have been rising steadily in the Sandida Heights neighborhood for several years, while the prices in the adjacent neighborhood of Palm Grove have remained the same. It seems obvious, then, that a retail space in Sandida Heights must now be much more expensive than a similar space in Palm Grove, which was not the case several years ago. So, it appears that retail spaces in Sandida Heights are now overpriced relative to those in Palm Grove. Therefore, it would be in our financial interest to purchase a retail space in Palm Grove rather than in Sandida Heights.”

Discuss how well reasoned . . . etc.

（3次）

12. 题库55. The following editorial appeared in the Elm City paper:

“The construction last year of a shopping mall in downtown Oak City was a mistake. Since the mall has opened, a number of local businesses have closed, and the downtown area suffers from an acute parking shortage, and arrests for crime and vagrancy have increased in the nearby Oak City Park. Elm City should pay attention to the example of the Oak City mall and deny the application to build a shopping mall in Elm City.”

Discuss how well reasoned . . . etc.

（2次）

13. 题库116. The following appeared in a memorandum to a team developing accounting software for SmartPro Software, Inc.:

“Currently, more professional accountants use SmartPro accounting software than any other brand. However, in the market for personal accounting software for non-professionals to use in preparing their income tax returns, many of our competitors are outselling us. In surveys, our professional customers repeatedly say that they have chosen SmartPro Software because our most sophisticated software products include more advanced special features than competing brands. Therefore, the most effective way for us to increase sales of our personal accounting software for home users would clearly be to add the advanced special features that our professional software products currently offer.”

Discuss how well reasoned . . .etc.

（4次）

14. 题库66. The following appeared in a memorandum from the CEO of a consumer electronics manufacturing firm to the head of the company's human resources department, who is responsible for hiring new employees:

“Eight years ago, our firm’s profits were increasing with each new employee we added. We discovered that each employee had the skills and motivation to generate more revenue for the firm than his or her salary cost us. However, for the past two years, our profit margin has been falling, even though we have continued to add employees. Thus, our newer employees are not generating enough revenue to justify their salaries. We must not be hiring new employees with the same level of skills and motivation as those we used to attract. Clearly, then, failures in the human resources department account for our falling profits.”

Discuss how well reasoned . . .etc.

（1次）

15. 题库42. The following appeared as part of an article in a weekly newsmagazine:

“The country of Sacchar can best solve its current trade deficit problem by lowering the price of sugar, its primary export. Such an action would make Sacchar better able to compete for markets with other sugar-exporting countries. The sale of Sacchar’s sugar abroad would increase, and this increase would substantially reduce Sacchar’s trade deficit.”

Discuss how well reasoned . . . etc.

（1次）

myice

 

16. 题库67. The following appeared in a memorandum from the director of human resources to the executive officers of Company X:

“Last year, we surveyed our employees on improvements needed at Company X by having them rank, in order of importance, the issues presented in a list of possible improvements. Improved communications between employees and management was consistently ranked as the issue of highest importance by the employees who responded to the survey. As you know, we have since instituted regular communications sessions conducted by high-level management, which the employees can attend on a voluntary basis. Therefore, it is likely that most employees at Company X now feel that the improvement most needed at the company has been made.”

Discuss how well reasoned . . . etc.

（1次）

17. 题库129. The following appeared as part of the business plan of the Capital Idea investment firm:

“Across town in the Park Hill district, the Thespian Theater, Pizzazz Pizza, and the Niblick Golf Club have all had business increases over the past two years. Capital Idea should therefore invest in the Roxy Playhouse, the Slice-o’Pizza, and the Divot Golf Club, three new businesses in the Irongate district. As a condition, we should require them to participate in a special program: Any customer who patronizes two of the businesses will receive a substantial discount at the third. By motivating customers to patronize all three, we will thus contribute to the profitability of each and maximize our return.”

Discuss how well reasoned . . . etc.

（3次）

18. 一个叫W的地方污染很严重，然后国家公园的游客减少经济入不付出，再加上在公园里发现了矿藏，所以政府决定关闭公园专心开矿，因为开矿能增加税收，可以雇佣当地的人，所以会减少失业率。剩下的就是那些blablabla了。

（1次）

（上月机经）W国的旅游业在近5年收入下降，国家公园不景气，这是因为环境污染，来W国旅游的人少了。但是，幸运的是W国发现了矿藏，所以W国决定开发矿产。W国政府认为如果开矿公司开矿，就可以提高税收，又可以提供上百个岗位，并且可以带动经济发展。W国政府认为在未来的5年内国家公园会持续不景气，收入会持续下降。唯一boost国家经济的方法就是开矿。

19. V1有个生产早餐麦片公司的员工建议市场营销部重新设计产品的包装以改善疲软的销售状况。理由是他们的产品比其他同类多含20%的K型维生素，而且针对他们的固定用户群的调查表明，75%的人更喜欢他们产品的味道，产品销路不好肯定是因为消费者不清楚这些好处，所以公司需要改进包装来突出这些特点。

V2某公司生产的Breakfast Crunch 比其他同类谷物早餐至少多含20%的维生素K，且在他们对长期消费者的调查中，75%的顾客认为该谷物早餐的味道比其他市面上所有谷物早餐要好。然而，该产品的销售量却不好。作者说，这是由于很多消费者没有意识到我公司产品的这两个优点。于是，为了增加营业额，作者提出，应该将该产品的这两个优点广泛传播，通过重新设计产品盒子的包装，强调这两个特点。

V3某公司生产的BC含有比同类产品多20%的K（维生素？）。该公司的调查显示，75%的长期顾客认为该公司的cereal比其他同类产品的口味好。然而多数人没有意识到BC的益处，因为销量不好。为了提高销量，公司应该推广该产品的优点。同时通过重新设计包装盒封面，在封面上描述产品的益处，来强调优点。

V4 breakfast crunch 这个牌子的cereal给了一些数据说这个牌子的cereal vitamin K比其他牌子高，有一个survey说regular consumers里prefer这个牌子的taste要高于其他的Major products in the market，但是却没有体现在销量上。然后那个部门经理说，为了提高销量，要改包装，把这两个features表现在包装上。

（4次）

（上月机经）the Cunch(貌似) Breakfast cereal contain 20% more nutrients than any other cereal in the city XXX. Moreover, in the survey conducted by us, 75% consumers prefer to the taste of Cunch Breakfast cereal than other cereal products. However, 消费者似乎并没有显著的青睐这个cereal。Therefore, in order to increase the sales, we should redesign the front of the Cunch Breakfast box with detailed information about the two features mentioned above(即多20%的营养，75%认为口味出众)

20. Greentree Grocers has been experiencing high sales volume but decreasing profit margin. Its customers are wealthy people looking for gourmet food and luxury shopping experience, so it must cut costs without hurting the customers' shopping experience. So it plans to layoff 10 employees per store and eliminate expensive displays and free samples. In addition, it will partner with Cabaree Coffee Cafe to have a coffee shop in each store. This is supported by a recent survey that the Grocers and the Cafe attract similar types of customers. The conclusion is that Greentree Grocers will experience high sales volume as well as high profit margin.

（2次）

（上月机经）V1说的是一个greentree Grocer的连锁公司虽然顾客没有减少但是利润没有提高。因为顾客都是要追求独特的享受和奢侈品。于是作者提出要减少成本。其中一个是每个店解雇10个人并且撤销免费的样品。另外根据调查，另外一个coffee 连锁店吸引的顾客和Grocer的顾就能客类似，所以作者建议在每个店里开一家这样的咖啡店。这样就能提高销售和利润。

V2一家商店销售额高,可是利润底.商店一直销售奢侈品,且销量稳定.所以为了提高利润,一方面,商店要裁员10人,并且取消贵重商品的展示和免费样品的提供;另一方面,要在每一个有这种商店的地方增设咖啡店,这种咖啡店经调查能吸引跟商店同种类型的顾客.所以两法并用,一定能吸引更多客户,让商店得到更高销售,更多利润.

V3 Greentree grocers has been experiencing high sales volume but decreasing profit margin. Its customers are wealthy people looking for gourmet food and luxury shopping experience, so it must cut costs without hurting the customers' shopping experience. So it plans to layoff 10 employees per store and eliminate expensive displays and free samples. In addition, it will partner with XX Cafe to have a coffee shop in each store. This is supported by a recent survey that the Grocers and the Cafe attract similar types of customers. The conclusion is that Greentree grocers will experience high sales volume as well as high profit margin(网上copy的，不过是这篇）

V4 Greentree Grocery Store has been attracting customers who seek luxury gourmet food and high-level service. The sales increased recently while profits declined. In order to reduce costs, we will lay off 10 employees per store and remove the expensive product displays and free samples. To offset those popular features, we will partner with Cabaret Coffee Cafe. Recent survey shows that we share similar customers. We will set up a coffee corner in each of our stores and increase our new customers from the Cabaret Coffee. These measures will surely put our store back to track regarding the sales and profits.