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OG11-35 对于B项的解释不明白

OG11-35. 
Advertisement: Today’s customers expect high quality. Every advance in the quality of manufactured products raises customer expectations. The company that is satisfied with the current quality of its products will soon find that its customers are not. At MegaCorp, meeting or exceeding customer expectations is our goal. 
Which of the following must be true on the basis of the statements in the advertisement above? 
(A) MegaCorp’s competitors will succeed in attracting customers only if those competitors adopt MegaCorp’s goal as their own. 
(B) A company that does not correctly anticipate the expectations of its customers is certain to fail in advancing the quality of its products. 
(C) MegaCorp’s goal is possible to meet only if continuing advances in product quality are possible. 
(D) If a company becomes satisfied with the quality of its products, then the quality of its products is sure to decline. 
(E) MegaCorp’s customers are currently satisfied with the quality of its products.                                   
  
请问大家,OG中B项错误的解释为The ad says that customers’ expectations come from the quality of the product itself, not from how MegaCorp anticipates those expectations. 我不明白为什么用这个理由来解释B的错误。小菜鸟请大家指教。
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个人,也没太看懂B的解释。只是觉得,B说得不够准确。  A company 对消费者期望的 预测准确与否,不见得一定导致他的FAIL。而在于A company 是否能进行产品质量的更新。 就就是说, "continuing advances in product quality "(如C中所说)才是问题的关键。    生活中,也有这样的例子。就是说,公司并未准确的估计出消费者的状况,歪打正着的产品创新 吸引了很多顾客。所以“certain to fail”,不够准确。

另外,如果是这样的让你做出结论的题,一般应基于题目的全部信息。而C比B好,是因为C将最后一句话提供的信息也考虑进去了

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谢谢你的帮忙。对于B项的错误,我是这么理解的。原文是说产品质量提高(A),所以客户期待提高(B)。也就是A推出B。B项的意思是:公司因为没有正确预测顾客的期待(C),所以它没能提高其产品质量(否A)。也就是C推出否A。而按照原命题与逆否命题等价,可知,应是否B推出否A.而且题目中又没有说明C与B的关系。所以无法判定C能否推出否A。(觉得自己好罗嗦)
但是对于OG中的对B的解释,我怎么也没想明白。

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 I think B is wrong because the company can certainly advance the

quality of products in aspects that customers don't like or need.

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