In 300-700 words please indicate your expected track (Market Research; Branding and Communications; or Innovation and New Products) and describe your reasons for pursuing a Master of Science in Marketing. In addition, please indicate which elective courses you plan to take, making sure that the selected courses fit with your chosen track. As the MS program aims at building expertise and analytical skills in one of the three tracks, it is important that MS students take electives from within and outside the Business School
. Depending on the chosen track, we encourage applicants to consider Ph.D. courses as well as university classes offered by Economics, Engineering, Journalism, Psychology, Sociology, Statistics, Teachers College, etc. The following links provide the list of courses offered by the business school and the university.http://www4.gsb.columbia.edu/ms/marketing/academics/degree https://boss.gsb.columbia.edu/registrar-student/Home.tap http://www.columbia.edu/cu/bulletin/uwb/
Essay 2
In 200–300 words please describe your short-term and/or long-term career goals. How do you envision the Master of Science in Marketing degree will help you attain your goals? Please be specific.
1. Describe your interest in Medill's Integrated Marketing Communications program. What experiences have led you to apply? How will this program help you achieve your career goals? What experiences have drawn you toward a career in integrated marketing communications and what steps you have taken to prepare for or advance your career?
2. What do you think works? Imagine you are asked to give advice to a CMO of a multi-channel, global retail brand/company. The CMO has asked you to describe what you think the marketing communications priorities should be for the next three years in order to grow brand awareness among 18-30 year-olds. What would you say?
3. Choose a statistic that made a strong impression on you (any fact or set of facts expressed in numbers, percentiles, etc.) Identify your source for the data (publication, web page, broadcast report and date, etc.) What do you find significant about this statistic? Why should anyone else care about it?
4. What do you see as the biggest challenge you would face as a student in Medill's IMC program, and what strategies you would use to overcome it?作者: Mine 时间: 2014-1-21 16:42
Explain your purpose for graduate study, including your current degree goals and reasons for selecting a particular field of study. Please limit the essay to 400-500 words. (or 4985 characters)
1.Describe your short-term and long-term career goals and how you expect the WPI Graduate Management Program to assist you in attaining them.
2.If there is any additional information you believe would be useful to the Admissions Committee, please attach an additional sheet of paper.作者: Mine 时间: 2014-1-21 16:43
What contribution will you make to the Daniels learning environment? Include examples of previous experience which demonstrate your readiness for graduate school, specific to the program for that you are applying (maximum 350 words).
