国际顶尖MBA申请交流平台--TOPWAY MBA

标题: [求助]大全B-10 [打印本页]

作者: alancuing 时间: 2012-3-1 07:23 标题: [求助]大全B-10

B-10.
In many surveys, American consumers have expressed a willingness to spend up to 10 percent more for products that are ecologically sound. Encouraged by such surveys, Bleach-O Corporation promoted a new laundry detergent, Bleach-O Green, as safer for the environment. Bleach-O Green cost 5 percent more than typical detergents. After one year, Bleach-O Green had failed to capture a significant share of the detergent market and was withdrawn from sale.

Which of the following questions is LEAST likely to be relevant in determining the reasons for the failure of Bleach-O Green?

(A) How effective as a detergent was Bleach-O Green?

(B) How many other detergents on the market were promoted as safe for the environment?

(C) How much more did Bleach-O Green cost to manufacture than ordinary detergents?

(D) To what extent did consumers accept the validity of Bleach-O Green advertised and promoted to consumers?（C）

(E) How effectively was Bleach-O Green advertised and promoted to consumers?

答案C。为什么呢？我觉得C和产品的成功与否也很有关系啊。太贵了谁买呢

作者: haze619 时间: 2012-3-1 19:13

因為文中表達力消費者對Bleach-O Green可以承受價格10%的增幅。
C是有一定的關係，但是相比其他四個關聯度最低。

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