A mail order company recently had a big jump in clothing sales after hiring a copywriter and a graphic artist to give its clothing catalog a magazinelike format designed to appeal to a more upscale clientele. The company is now planning to launch a housewares catalog using the same concept.
The company’s plan assumes that
(A) other housewares catalogs with magazinelike formats do not already exist
(B) an upscale clientele would be interested in a housewares catalog
(C) the same copywriter and graphic artist could be employed for both the clothing and housewares catalogs
(D) a magazinelike format requires a copywriter and a graphic artist(B)
(E) customers to whom the old clothing catalog appealed would continue to make purchases from catalogs with the new format
第一次做的时候选了B,结果补充材料的答案选D,听NN解释了之后终于认可了D,今天再做大全,发现答案竟为B,也有NN说应该选B,究竟选什么??有没有比较统一的答案??
B
雇了几个人--出了一本书--吸引高消费人群--销量上升
现在:准备出另一本书,使用相通的概念目的是吸引高消费人群,销量上升
B:富人喜欢将要出的东西
如果富人对houseware没兴趣
这样的方式不赚钱。
D:人已经雇了,D没什么意义了
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