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Sales & Trading
All major investment banks have sales and trading departments. These departments serve two clients: their own bank, for whom they trade to make money, and their clients, whose investing and trading needs they serve.
Sales: The salespeople, also called the institutional sales force, cover institutional investors. Most banks have a separate department that caters to wealthy individuals, but othwerwise have no retail business. The salespeople's mandate is very broad: He/ she is to use all the firm's resources to serve an investor's needs. After developing an idea of a customer's investment preferences, the salesperson will provide the customer with market information and investment advice (gleaned from colleagues in trading and research).
The salespeople will also help the customer buy and sell securities by acting as a liaison with traders, who actually execute the orders. Salespeople's annual bonuses reflect the "credits" they earn for these transactions. Salespeople call on ten to twenty institutions each, interacting with a client who has investment responsibility. Beyond the debt-equity distinction, a salesperson is either a generalist covering several types of products (treasury bonds, corporate bonds), or a specialist covering just one product. Generally, investment banks set up specialist groups for more complex products, such as mortgage-backed debt or convertible bonds. Because salespeople from rival banks also call on the client, each salesperson searches for ways to encourage the client to take his calls and value a business relationship with them.
Salespeople have different styles of serving clients: Some use a relationship approach, while others like to use an analytical approach and provide clients with data. Junior salespeople perform backup work for others for several months, then are assigned small accounts of their own, with the idea of limiting the damage they can do to the firm when untrained.
Trading: Traders differ from salespeole in that they take risks with the firm's capital. In other words, they are able to buy and sell securities. Securities traders deal in products ranging from straight equity or debt to derivatives, convertibles, and other complex securities. Typically, traders work with just one product and/or maturity range. On the trading floor, they are grouped according to specialty. Specialty areas are called "desks," as in the Foreign Exchange Desk or the Equity Convertible Desk.
Traders may work with investment bankers from the corporate finance group of the bank in cases where the structure of the security determines whether the security gets sold or issued. Some trading areas see more active trading than others; in areas with larger deal flow, it is unlikely that the trader will be performing much analysis, because he has little downtime between trades.
Traders and salespeople have a mutually beneficial relationship. Salespeople provide traders with information on investment opportunities and market demand for securities. Traders provide salespeople with price quotes on securities and provide liquidity to the latter's customers by buying securities they want to sell. Salespeople earn commissions when a trader makes a trade on information they've provided |
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